
Marketing de Performance
Clientes que não voltam: o custo oculto do CPA baixo
Campanhas com CPA baixo podem parecer eficientes, mas esconder clientes que compram uma vez e desaparecem quando a promoção acaba.

Campanhas com CPA baixo podem parecer eficientes, mas esconder clientes que compram uma vez e desaparecem quando a promoção acaba.
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